Love and Girls PV: A SONE Energy Pill

SONEs, we’ve really been blessed lately with all the new goodies. First up was the Beep Beep PV (which we still haven’t gotten a full version of) and now Shojou Jidai is ringing the summer season in with “Love&Girls”. After giving it more than a few days to let it sink in, the verdict on the song/PV would have to be overwhelmingly…. happy. If you enjoy pictures of paper cuts and mummies, I would probably steer clear of this explosion of color and joy.

The premise of the video is simple. Simple is good in this case. The girls emerge from a crowd of hundreds of Japanese girls (some of which were actual SONEs) and begin marching down while performing their easy and eye-catching choreography. The outfits were reminiscent of IGAB, but with a touch of cuteness thrown in the mix. Very bright.

I think I can do that!!

This adorable flash mob led by SNSD eventually becomes a girls dance party, complete with flamboyant costumes and dance battles. The members of SNSD looked like they were having a blast and look happier than I have seen them in a long time. It was great to see them enjoying themselves.

Why wasn’t I invited?!

The PV is non-stop color and cheer. Judging by the video itself, I really have no qualms or complaints. It’s a lively concept and promotes the beauty of sisterhood.ย I wouldn’t go as far to say that this likely male-produced concept is promoting feminism or anything, but it’s a really fun video that female fans can enjoy and die of envy of the fact that they were not on the guest list of (as I certainly am not :3)

Now, wait, I’m not finished yet.

AS FOR THE SONG…… (dun dun dun)

It grew on me. A little. At first I was immediately turned off by the regression to cutesiness and the whistle. GOD THAT WHISTLE. But this song is undoubtedly catchy, and the whistle found a way to earworm itself into my brain and I can’t help but immediately begin to do the shampoo move as I hear it. It’s almost like a Pavlovian response. After the first few listens, I went as far as to say I’d rather have no new material rather than material that is sub-par. (mean, I know) But I now think it’s not all that bad of a song and lots of fans enjoy it, so hey why not? Just because it’s not my cup of tea, doesn’t make it a terrible song. I don’t think this was meant to be a heavily promoted single or anything. So I’m just going to sit back and enjoy the happiness for once. But I’m looking forward to more Paparazzi and Flower Power-esque music from my favoriteย “Japanese” girl groupย ๐Ÿ˜‰

ok. ONE. LAST. THING. Because I am a Seomate.

WAS THIS NOT THE MOST ADORABLE HAIRSTYLE YOU’VE EVER SEEN IN YOUR LIVES?!?!?! LIKE OH MY GOODNESS THOSE CUTE LITTLE BRAIDED BUNS WITH THE YELLOW RIBBONS AND HER LITTLE OVERALLS AND YOU CUTE LITTLE DKFJALFJD LET ME HUG YOU OMG

*ahem* well.

So let me know what you guys thought of the song/video! I’m curious!

gifs by: Berbba

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About L

Interested in Japanese language and culture, J-Pop, K-Pop and Asian Dramas.

Posted on May 20, 2013, in Opinion, Video and tagged , , . Bookmark the permalink. 1 Comment.

  1. Love your post. I love the happy, colorful and cheerfulness of this song and video.

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